Bachelor Degree

Bachelor (BBA) in General Management

The Accelerated Online BBA (Bachelor of Business Administration) is a focused distance learning degree program that develops a thorough understanding of business and entrepreneurship. Delivered via eLearning, it is ideal for candidates with practical experience who want to obtain a high-value academic qualification.

The ABBA will expand and deepen your understanding and mastery of the most relevant business disciplines. The program is strongly oriented towards real-world application, rather than theory – a highly topical blend of academic content adapted for the experienced working professional. Graduates of this program may advance into SMC’s online MBA program.

The program coursework prepares you not as a specialist in one functional area of business but prepares you to be a highly qualified business professional equipped with multidimensional skillset. The curriculum focuses on management and marketing topics while emphasizing leadership, ethics, and strategic thinking across all program courses. The Business degree equally stresses interpersonal communication skills and technical communication skills required for success in today’s fast-paced business environment.


Sl.No. Subject
1 Fundamentals of Marketing
2 Presentation and Communication
3 Business Law
4 Business Culture and Protocol
5 Purchasing and Supply Chain Management
6 Fundamentals of Accounting
7 Business Policy and Strategy
8 Micro and Macro Economics
9 Financial Management
10 Sales Management and Consumer Behavior
11 Management and Business
12 Entrepreneurship
13 Human Resource Management
14 Management Information Systems
15 International Business and Trade

Admission Criteria

SMC University welcomes qualified applicants with no discrimination towards their gender, age, cultural, ethnic, religious and racial backgrounds. Distance learning candidates are admitted on a continuous basis, admission procedures are free of charge.

Admission at Swiss Management Center sets minimum criteria that have been designed to identify applicants who have sound academic potential and who show creativity, critical thinking, social and moral values, evidence of English language proficiency and strong motivation.

• REGULAR ENTRY: HSC or A-level Passes with minimum Grade point 1.50
• OPEN ENTRY: Possess a minimum of Diploma or Degree 2 years/ACCA (2nd part) /HND (2nd part) completed can directly admit to BBA Final Year. (Top-Up 1 year)